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Mechanical principles / PROJECT FILE

Automatic Strapping Machine — Product Animation

Show how a machine runs and what's inside — understood at a glance.

Format / 3D animationRuntime / 36sChapters / 2Frame / 1920 × 1080
Automatic Strapping Machine — Product Animation
SPIRITREALM / FILM

Automatic Strapping Machine — Product Animation

Public work / BV1rxWw6iEKqWatch on Bilibili ↗

PROJECT BRIEF

A clear brief, a grounded answer.

Starting from what the client wanted viewers to understand, we mapped what the film had to say and where production would get hard.

  1. 01

    Client need

    Explain the manual and automatic modes separately so viewers understand how the two ways of operating differ.

  2. 02

    Production challenge

    Aligning the camera and wording of both demos to highlight the operational difference, while also accounting for how the internal mechanism responds.

FILM CHAPTERS

Series

Automatic Strapping Machine — Product Animation — still from part 1

P1 / 16s Final Film — Manual Mode

Automatic Strapping Machine — Product Animation — still from part 2

P2 / 20s Final Film — Automatic Mode

RELATED WORK

More work in the same direction.

LET’S MAKE IT CLEAR

The next shot
is your product.

A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.

Start a project
Mechanics / Production / ProductKAIFENG, CHINA · EST. 2022