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Product animation / PROJECT FILE

Kids' Boots — Product Animation & Structure Breakdown

Show what makes a product special: design, structure, materials and use.

Format / 3D animationRuntime / 51sChapters / 1Frame / 1920 × 1080
Kids' Boots — Product Animation & Structure Breakdown
SPIRITREALM / FILM

Kids' Boots — Product Animation & Structure Breakdown

Public work / BV1xLWw65E8ZWatch on Bilibili ↗

PROJECT BRIEF

A clear brief, a grounded answer.

Starting from what the client wanted viewers to understand, we mapped what the film had to say and where production would get hard.

  1. 01

    Client need

    Cover both the shoe's exterior finish and its layered structure so viewers see the key areas and design details.

  2. 02

    Production challenge

    Differentiating the materials of upper, sole and other parts, and handling texture, stitching and the layers revealed by disassembly.

RELATED WORK

More work in the same direction.

LET’S MAKE IT CLEAR

The next shot
is your product.

A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.

Start a project
Mechanics / Production / ProductKAIFENG, CHINA · EST. 2022