Product animation / PROJECT FILE
Kids' Boots — Product Animation & Structure Breakdown
Show what makes a product special: design, structure, materials and use.

Public work / BV1xLWw65E8ZWatch on Bilibili ↗
PROJECT BRIEF
A clear brief, a grounded answer.
Starting from what the client wanted viewers to understand, we mapped what the film had to say and where production would get hard.
- 01
Client need
Cover both the shoe's exterior finish and its layered structure so viewers see the key areas and design details.
- 02
Production challenge
Differentiating the materials of upper, sole and other parts, and handling texture, stitching and the layers revealed by disassembly.
RELATED WORK
More work in the same direction.

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Pharmaceutical Molecular Mechanism — Science Animation
LET’S MAKE IT CLEAR
The next shot
is your product.
A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.
Start a projectMechanics / Production / ProductKAIFENG, CHINA · EST. 2022