Characters & IP / PROJECT FILE
Chibi Character Animation — IP Design
Bring characters to life: IP mascots, motion performance and creative shorts.
Public work / BV1kAWA63EmzWatch on Bilibili ↗
PROJECT BRIEF
A clear brief, a grounded answer.
Starting from what the client wanted viewers to understand, we mapped what the film had to say and where production would get hard.
- 01
Client need
Convey the character's personality through movement and performance so the static IP becomes more recognisable.
- 02
Production challenge
Keeping proportions and design intact through exaggerated motion, working on rigging, centre of gravity and performance timing.
RELATED WORK
More work in the same direction.
LET’S MAKE IT CLEAR
The next shot
is your product.
A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.
Start a projectMechanics / Production / ProductKAIFENG, CHINA · EST. 2022