Characters & IP / PROJECT FILE
IP Character Motion Design — Animation
Bring characters to life: IP mascots, motion performance and creative shorts.
Public work / BV1qaWw6aEqPWatch on Bilibili ↗
PROJECT BRIEF
A clear brief, a grounded answer.
Starting from what the client wanted viewers to understand, we mapped what the film had to say and where production would get hard.
- 01
Client need
Use brief actions to bring out the character's personality and recognisable features, suited to short-video display.
- 02
Production challenge
Keeping action silhouettes clear within a short runtime and vertical framing, coordinating pose, timing and character design.
RELATED WORK
More work in the same direction.
LET’S MAKE IT CLEAR
The next shot
is your product.
A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.
Start a projectMechanics / Production / ProductKAIFENG, CHINA · EST. 2022