01The concepts have no object
A virtual power plant or shared storage is not something you can photograph. Forcing it into a building makes it less clear, not more.
INDUSTRY / ENERGY STORAGE
3D animation for energy storage and power systems
The five forms of storage differ not in hardware but in who uses them and how energy is dispatched. One consistent visual language is what makes that difference legible.
What is hardest to explain in a storage project is not the battery but the relationships: who charges, who discharges, when dispatch happens, and where the revenue comes from. Those relationships have no physical form and cannot be photographed, yet they are exactly where the value of the proposal sits. Animation turns them into a comparable visual language — direction, flow, sequence — and once that language is fixed, all five forms can be discussed together.
WHY IT IS HARD
Every selling point is a relationship without a body
02Five forms blur together
Centralised, distributed, shared, virtual plant, hybrid. The presenter knows the boundaries; the audience frequently does not.
03The numbers have to be right
Power, capacity, cycle count, response time — every claim in storage is a figure. One wrong number and the proposal loses its credibility.
04The revenue logic is abstract
Peak-valley arbitrage, capacity leasing, ancillary services. Business models are harder to explain than hardware, and they are usually the real basis for a decision.
WHAT WE ANIMATE
Shots a storage film usually contains
One energy-flow language shared by every episode first, then shots per form. Without that consistency a series falls apart into unrelated films.
- 01
One energy-flow language
The same direction, colour and rhythm across episodes is what lets a viewer compare one form against another.
- 02
Centralised against distributed
Two scales told in one camera language, so the difference is visible rather than narrated.
- 03
The many parties in shared storage
One investor, many users — links and flows show how capacity is allocated and settled.
- 04
Dispatching a virtual plant
Distributed flexible resources aggregated into one dispatchable unit, expressed through aggregation and response rather than an invented building.
- 05
Device and system
Moving between the whole system and the individual unit, so both the relationship and the hardware are visible.
RELATED WORK
Related storage and energy work
A public five-part series below — the treatment of all five storage forms can be compared directly.
DELIVERY
Delivery
- Resolution
- 1080p as standard, 4K on request
- Format
- MP4 / H.264, drops into slides, tenders, trade-show screens and investment material
- Camera language
- System topology, energy-flow overlays, equipment close-ups
- Modelling input
- System topology diagram, equipment drawings or photos, client operating data
- Schedule
- About 4–5 days per finished minute, from complete material and an approved script
PRICING
What this kind of project costs
Priced per finished second at 110–250 CNY: about 6.6–15k per minute, 19.8–45k for three minutes. Expressing system topology and holding visual consistency across episodes is the main workload; a single film costs less than a series, which needs extra design work to stay coherent. The quotation itemises shots.
See the full pricing note ↗FAQ
Three questions storage clients ask
How do you draw a virtual power plant that has no physical form?
Through dispatch relationships, not architecture. Distributed resources, the aggregation layer and the response action, explained clearly, are far more credible than inventing a facility that does not exist.
Will you verify the operating data?
Yes, and the client confirms it. Every figure on screen is checked against supplied material rather than estimated from industry averages — in storage, one wrong number sinks the whole proposal.
Can the five forms be one film?
They can, but a series usually works better: one form per episode sharing an opening and a visual language, so each stands alone and they also work in sequence.
INDUSTRY / ENERGY STORAGE
Send the system topology and equipment list
With a topology diagram I can come back with three shot ideas and an approximate duration band; a preliminary quote follows within 30 minutes once material is complete.
Start a projectLET’S MAKE IT CLEAR
The next shot
is your product.
A machine drawing, a paragraph of notes, or an idea that is not shaped yet. We start with what you want the audience to understand.
Start a projectMechanics / Production / ProductKAIFENG, CHINA · EST. 2022